Thanks for your amazing response on last week’s edition! I’m thrilled you enjoy it. Much more to come and I’m working on something special for ‘founder members’, which you now officially are 😉 x Maxim
Your Tech Probably Isn't Your Gold Mine
The healthcare founder I spoke with last week had already won half the battle.
Academic institutions wanted to work with her. Healthcare workers were interested.
Her biggest problem?
She didn't realise she'd already won.
Where It All Goes Wrong
She was fretting about her tech team, wondering if they were good enough, staring at an overwhelming list of features to build, and worrying about whether her app would be "perfect" enough for her pilot.
Sound familiar?
Here's what I told her (and what I'm telling you): Your technology is not your primary value.
Yes, I know that sounds mad coming from someone who's spent her career building tech products. But after helping hundreds of founders launch their products, I've seen this too often.
Most founders obsess over their tech when they should be obsessing over something else entirely.
Why We Get This Backwards
This happens because technology feels like the biggest black hole for non-technical founders.
You know your industry inside and out. You can spot opportunities and solve problems that technical founders would never even notice. But put you in front of a development timeline or feature list? Suddenly you're second-guessing everything.
It's completely understandable. Tech is the one area where you genuinely don't know what you don't know. So it consumes a disproportionate amount of your mental energy and worry time.
The cruel irony? While you're agonising over whether your login flow is intuitive enough, you’re not spending time out there building the relationships and securing the partnerships that actually matter.
Think of it this way: You're polishing the display case while the real diamonds are sitting in a drawer.
Imagine opening a restaurant. You could spend six months perfecting your point-of-sale system, or building relationships with suppliers, training staff, and creating community buzz. Which will be the better restaurant…?
Where Your REAL Value Lives
For this healthcare founder, her real value wasn't in her app's features or slick UX. It was in: